Heygo Privacy Policy
Introduction
At Heygo, we respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how Heygo ("Heygo," "we," "us," or "our") collects, uses, shares, and protects personal data when you visit our website, use our mobile application, purchase our products, use Heygo devices, interact with our services, contact customer support, participate in marketing programs, or use any feature, content, software, firmware, AI-powered tools, or related services provided by Heygo, collectively referred to as the "Services."
"Personal Data" means any information that identifies you, relates to you, or can reasonably be linked to you, or any information that is otherwise considered "personal information" or "personal data" under applicable privacy laws.
This Privacy Policy does not apply to websites, products, services, applications, or platforms operated by third parties that we do not own or control. We are not responsible for the privacy practices of third parties. If you access third-party services through links or integrations provided by Heygo, we encourage you to review their privacy policies.
This Privacy Policy may be supplemented by additional privacy notices, including notices for specific regions, products, services, promotions, or features.
Who We Are
Heygo provides smart snow sports hardware, mobile application services, activity tracking, performance insights, AI-assisted feedback, and related digital experiences designed to help users better understand and improve their skiing or snow sports experience.
For the purposes of applicable data protection laws, the controller of your Personal Data is:
Business Name: Heygo
Email: service@heygo.com
Support Website: Heygo.com
Please replace the above information with the official legal entity, address, and contact details before publishing this policy.
How We Collect Personal Data
We may collect Personal Data in the following ways:
1.1 Information You Provide to Us
You may provide Personal Data when you:
Create or update a Heygo account; Purchase Heygo products or services; Complete your user profile; Subscribe to newsletters or marketing communications; Contact customer support; Submit reviews, feedback, survey responses, or product comments; Participate in promotions, referral programs, competitions, campaigns, or events; Upload or share photos, videos, skiing records, activity data, or other content; Communicate with us through email, chat, social media, forms, or other channels; Use AI-powered features, coaching tools, or support tools.
1.2 Information Collected from Heygo Devices and the App
When you use Heygo devices, sensors, or the Heygo app, we may collect data generated by your device or app, including activity data, skiing session data, motion data, pressure data, sensor data, device status, and related usage information.
1.3 Information Collected Automatically
When you visit our website or use our Services, we may automatically collect certain data through cookies, pixels, web beacons, SDKs, local storage, log files, and similar technologies. This may include device information, browser information, IP address, app usage data, online activity data, and advertising identifiers.
1.4 Information from Third Parties
We may receive Personal Data from third parties, including:
Payment processors and ecommerce platforms; Shipping, logistics, and fulfillment providers; Fraud prevention and security providers; Analytics and advertising partners; Social media platforms and linked accounts; Customer support platforms; Referral or campaign partners; Retailers, distributors, or authorized partners; Other third parties where permitted by law or with your consent.
Personal Data We Collect
Depending on how you interact with Heygo, we may collect the following categories of Personal Data.
4.1 Contact Data
This may include your name, email address, phone number, billing address, shipping address, and other contact details.
4.2 Account and Profile Data
This may include your username, password, profile photo, account settings, language preference, region, user preferences, skill level, skiing goals, saved settings, and other information you choose to add to your profile.
4.3 Order, Payment, and Transaction Data
This may include products purchased, order number, transaction history, billing details, shipping details, payment status, refunds, exchanges, warranty requests, and customer support records.
Heygo does not directly store complete payment card numbers. Payment information is processed by third-party payment processors in accordance with their own terms and privacy policies.
4.4 Device Data
This may include device model, serial number, firmware version, battery level, device status, connection status, Bluetooth information, sensor status, crash logs, diagnostic data, app version, operating system, and device identifiers.
4.5 Skiing and Activity Data
When you use the Heygo hardware device and mobile application, our sensors and algorithms collect physical and mechanical data related to your skiing movements, including:
Kinematic and Motion Data: Skiing duration, acceleration, deceleration, tilt angles, and the movement trends of your body's center of mass;
Biomechanical and Postural Data: Pressure distribution exerted on the snowboard/ski and your body, movement frequency, turning rhythm, and action patterns;
Performance Ratings and Insights: Skiing technical scores, performance indicators, movement proficiency evaluations, and customized training recommendations generated by the Heygo AI algorithm based on the aforementioned physical data.
Please note: All the aforementioned data are calculated based on the physical inertia and pressure conduction captured by the hardware sensors. Unless you grant separate authorization within the App, we do not collect your medical health data (such as heart rate) or precise GPS spatial trajectories through the hardware device itself.
4.6 Location and GPS Data
The Heygo hardware device itself does not contain a GPS module and does not independently generate any location data. However, in order to track your route riding, ski resort maps, and ensure seamless Bluetooth pairing between the hardware and the app, subject to your explicit authorization, the Heygo App invokes your mobile device's native system location services to collect your precise location data (including GPS coordinates, skiing routes, altitude, and ski resort geographic locations). You can disable or limit location permissions at any time through your mobile device's system settings (e.g., setting it to "Only While Using the App"). If you disable location access, the core motion-capture and pressure-analysis functions of the Heygo hardware will remain fully operational; however, you will not be able to use route tracking, ski resort maps, or certain location-based AI coaching insights within the App.
4.7 AI Interaction Data
If you use Heygo AI-powered features, such as AI coaching, ski analysis, personalized feedback, chat-based assistance, or AI customer support, we may collect prompts, questions, responses, conversation history, feedback, and related context needed to provide and improve those features.
Please do not submit sensitive or unnecessary personal information in AI conversations unless required for the specific service.
4.8 Communications Data
This may include emails, chat messages, support tickets, reviews, survey responses, social media interactions, and other communications you exchange with us.
4.9 Marketing and Advertising Data
This may include your marketing preferences, campaign engagement, email open rates, click activity, referral activity, coupon use, ad interactions, and similar marketing-related data.
4.10 Online Activity and Technical Data
This may include IP address, browser type, device type, operating system, time zone, pages viewed, links clicked, access times, session duration, referring pages, app activity, and other technical or usage data.
4.11 User Content
This may include content that you upload, submit, post, or share through the Services, such as photos, videos, comments, reviews, skiing records, profile content, or community posts.
4.12 Aggregated or De-Identified Data
We may create aggregated, anonymized, or de-identified data from Personal Data. This data does not directly identify you and may be used for research, analytics, product development, benchmarking, performance insights, and business improvement.
If we combine de-identified or aggregated data with information that can identify you, we will treat the combined data as Personal Data.
Sensitive Data and Health-Related Data
Heygo products and services may provide activity, performance, motion, and training-related insights. Depending on your location and the nature of the data collected, certain information may be considered sensitive personal data, health-related data, or consumer health data under applicable law.
Heygo does not intend to provide medical diagnosis, treatment, cure, monitoring, or prevention of any disease or medical condition. Heygo products and services are not medical devices.
Where required by applicable law, we will request your consent before collecting or using sensitive data, including precise location data, health-related data, or similar protected data.
We do not sell your consumer health data to third parties. Where health-related data is used for personalization, recommendations, insights, or product features, such use occurs within Heygo or through authorized service providers acting on our behalf.
How We Use Personal Data
We may use Personal Data for the following purposes.
6.1 To Provide and Operate the Services
We use Personal Data to:
Create and manage your account; Process purchases, orders, payments, shipping, exchanges, and warranty requests; Provide app features, device features, and product support; Connect Heygo devices with the app; Display skiing sessions, maps, activity summaries, and performance insights; Provide customer service and technical support; Send service-related notices, updates, and security alerts.
6.2 To Personalize Your Experience
We may use Personal Data to:
Customize app content and settings; Provide personalized skiing insights and technique feedback; Generate progress reports, training summaries, or performance trends; Recommend features, content, or services that may be relevant to you; Improve your user experience based on your preferences and activity.
6.3 To Provide AI and Algorithmic Features
We may use Personal Data, skiing data, device data, and de-identified activity data to power AI-assisted features, such as:
Ski coaching feedback; Technique analysis; Personalized recommendations; AI customer support; Automated summaries or insights; Product troubleshooting assistance.
AI and algorithmic features are assistive only and may not always be accurate, complete, or suitable for your specific circumstances. You remain responsible for your own safety, decisions, and conduct while skiing or participating in any activity.
6.4 To Improve and Develop Products
We may use Personal Data, aggregated data, or de-identified data to:
Improve device accuracy and reliability; Develop new features and services; Conduct analytics, testing, and research; Identify bugs, technical issues, and performance problems; Improve user experience, app design, and product functionality.
6.5 To Communicate With You
We may use Personal Data to:
Respond to your inquiries; Send order updates and delivery notices; Provide product instructions, updates, and safety notices; Notify you of changes to policies or terms; Send service-related communications.
6.6 For Marketing and Advertising
With your consent where required by law, we may use Personal Data to:
Send newsletters, offers, promotions, and product updates; Provide personalized marketing content; Create audiences or similar audiences on advertising platforms; Run referral, loyalty, or campaign programs.
You may opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us.
6.7 For Security, Fraud Prevention, and Legal Compliance
We may use Personal Data to:
Detect and prevent fraud, abuse, security incidents, and unauthorized access; Verify identity and payment information; Protect the rights, safety, and property of Heygo, users, and others; Enforce our terms, policies, and agreements; Comply with legal obligations, court orders, government requests, and regulatory requirements; Maintain business, tax, accounting, and legal records.
AI Features and Third-Party AI Technology
Heygo may offer AI-powered features, including AI ski coaching, AI motion analysis, AI-generated performance summaries, AI customer support, and other intelligent features.
These features may use data such as skiing session data, device data, motion data, pressure data, app usage data, and information you provide in prompts or conversations.
Heygo may use third-party AI technology providers or large language model providers to support these features. Where we use such providers, we will take reasonable measures to limit the data shared with them to what is necessary to provide the feature.
Where technically and commercially feasible, we will use de-identified or minimized data when interacting with third-party AI providers.
Heygo does not permit third-party AI providers to use your Personal Data to train their general AI models unless we have disclosed this to you and obtained consent where required by applicable law.
Heygo may retain AI conversation history and interaction data to provide continuity, improve user experience, troubleshoot issues, and improve Heygo products and services.
You may request deletion of AI conversation data by contacting us, subject to applicable law and technical limitations.
Cookies and Similar Technologies
Heygo uses cookies, pixels, web beacons, SDKs, local storage, tags, and similar technologies to operate our website, remember preferences, analyze usage, improve services, deliver relevant advertising, and measure marketing performance.
8.1 Types of Cookies We Use
We may use the following types of cookies:
Essential Cookies: These are necessary for website operation, login, shopping cart, checkout, security, and payment functions.
Functional Cookies: These remember your preferences, such as language, region, saved settings, or shopping cart status.
Analytics and Performance Cookies: These help us understand how visitors use our website and app, measure performance, identify errors, and improve user experience.
Marketing and Advertising Cookies: These help us deliver relevant ads, measure ad performance, build audiences, retarget visitors, and understand campaign effectiveness.
8.2 Cookie and Advertising Partners
Depending on our actual service providers, Heygo may use tools such as:
Shopify or other ecommerce platforms; Google Analytics and Google Ads; Meta/Facebook Pixel; TikTok Pixel; Klaviyo or email marketing tools; Review platforms; Customer support platforms; Heatmap or website analytics tools; Referral or affiliate program tools; Payment and fraud prevention tools.
Before publication, Heygo should update this section with the actual cookie and service provider list.
8.3 Managing Cookies
Most browsers allow you to block, delete, or manage cookies through browser settings. If you block all cookies, some website or checkout features may not function properly.
You may also manage advertising preferences through advertising platforms and industry opt-out tools where available.
Opting out of interest-based advertising does not mean you will no longer see ads. It means that ads may no longer be personalized based on your interests or browsing behavior.
Learn More
9. How We Share Personal Data
We may share Personal Data with the following categories of recipients.
9.1 Service Providers
We may share Personal Data with service providers who help us operate our business and provide the Services, including:
Ecommerce platforms;
Payment processors;
Shipping and fulfillment providers;
Customer support platforms;
Cloud hosting and data storage providers;
Analytics providers;
Email and SMS service providers;
Fraud prevention and security providers;
AI technology providers;
App development and technical service providers;
Warranty, repair, exchange, and after-sales service providers.
9.2 Advertising and Marketing Partners
We may share limited data with advertising and marketing partners to deliver ads, measure campaigns, create audiences, and understand marketing performance, subject to applicable law and your choices.
9.3 Business Partners and Authorized Retailers
If you purchase Heygo products through authorized retailers, distributors, or partners, we may share information necessary to support orders, warranties, customer service, fraud prevention, product support, and compliance.
9.4 Professional Advisors
We may share Personal Data with lawyers, auditors, accountants, insurers, bankers, and other professional advisors when necessary.
9.5 Legal and Government Authorities
We may disclose Personal Data to law enforcement, courts, regulators, government authorities, or other parties when we believe disclosure is required or permitted by law, necessary to protect rights or safety, or necessary to enforce our terms.
9.6 Business Transfers
If Heygo is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction, Personal Data may be transferred as part of that transaction.
9.7 With Your Consent or Direction
We may share Personal Data when you direct us to do so, such as when you connect third-party accounts, share activity data, join a community feature, participate in a team, or authorize a partner integration.
10. How You May Share Personal Data Through the Services
Certain Heygo features may allow you to share information with others.
Depending on your use of the Services, you may share Personal Data with:
Other Heygo users;
Public communities or social features;
Coaches, teams, instructors, or organizations you choose to connect with;
Third-party social media platforms;
Linked third-party apps, devices, or integrations;
Campaign, referral, or competition participants.
When you make information visible to other users or the public, that information may be collected, viewed, copied, or used by others. Please use caution when sharing personal information publicly.
11. Your Choices
You may have the following choices regarding your Personal Data.
11.1 Account Access and Updates
You may access, update, or correct certain account information by logging into your Heygo account or contacting us.
11.2 Marketing Communications
You may opt out of marketing emails by clicking the unsubscribe link in the email or contacting us. You may still receive non-marketing communications, such as order updates, service notices, policy updates, and security alerts.
11.3 Location Permissions
You may enable or disable location access through your device settings. Disabling location access may affect map, route, ski session, and geolocation features.
11.4 Device Permissions
You may manage Bluetooth, camera, notification, microphone, motion, and other permissions through your device settings. Disabling permissions may limit certain features.
11.5 Personalization Settings
Where available, you may control whether Heygo uses certain data to personalize insights, recommendations, offers, or app experiences.
11.6 Device Pairing
You may stop certain device data collection by unpairing your Heygo device from the app. If you unpair the device, some Services may no longer function.
11.7 Cookies and Online Tracking
You may manage cookies through your browser or device settings and through available advertising opt-out tools.
11.8 Account Deletion
You may request deletion of your account and Personal Data by contacting us at support@heygo.ai. We may retain certain information where required or permitted by law, such as for tax, legal, fraud prevention, dispute resolution, or compliance purposes.
12. Data Security
We use reasonable administrative, technical, organizational, and physical safeguards designed to protect Personal Data against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security of your Personal Data.
You are responsible for maintaining the confidentiality of your account credentials and for using secure devices and networks when accessing the Services.
13. Data Retention
We retain Personal Data for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide the Services, maintain your account, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect our rights.
The retention period may vary depending on the type of data, the purpose of processing, legal requirements, security needs, and whether the data is needed for legitimate business purposes.
We may retain aggregated or de-identified data for longer periods, provided it does not identify you.
14. International Data Transfers
Heygo may process and store Personal Data in countries other than the country where you live. These countries may have data protection laws that differ from those in your jurisdiction.
Where required by applicable law, we will use appropriate safeguards for international data transfers, such as standard contractual clauses, adequacy decisions, data transfer agreements, or other legally recognized mechanisms.
By using the Services, you understand that your Personal Data may be transferred to, stored in, or processed in countries outside your country of residence, subject to applicable law.
15. Children’s Privacy
The Services are not intended for children under the age of 16, or under the age required by applicable local law.
We do not knowingly collect Personal Data from children without appropriate consent. If we learn that we have collected Personal Data from a child in violation of applicable law, we will delete it as soon as reasonably possible.
If you believe that a child has provided us with Personal Data, please contact us at support@heygo.ai.
16. Third-Party Links and Services
The Services may contain links to third-party websites, apps, plug-ins, services, or integrations.
We do not control and are not responsible for the privacy practices, security, content, or policies of third-party services. Your use of third-party services is subject to the privacy policies and terms of those third parties.
17. Your Legal Rights
Depending on your location, you may have certain rights regarding your Personal Data, including the right to:
Access the Personal Data we hold about you;
Request correction of inaccurate or incomplete Personal Data;
Request deletion of your Personal Data;
Request restriction of processing;
Object to certain processing activities;
Withdraw consent where processing is based on consent;
Request a copy of your Personal Data in a portable format;
Opt out of targeted advertising, sale, or sharing of Personal Data where applicable;
Appeal a decision regarding your privacy request where applicable;
File a complaint with a data protection authority.
To exercise your rights, please contact us at support@heygo.ai.
We may need to verify your identity before responding to your request. In some cases, we may not be able to fulfill your request fully, such as where retention is required by law, necessary for security, needed to complete a transaction, or permitted by applicable law.
We will not discriminate against you for exercising your privacy rights.
18. U.S. State Privacy Notice
If you are a resident of a U.S. state with applicable privacy laws, you may have additional rights regarding your Personal Data.
These rights may include:
The right to know what categories of Personal Data we collect, use, disclose, sell, or share;
The right to access Personal Data;
The right to correct inaccurate Personal Data;
The right to delete Personal Data;
The right to opt out of sale, sharing, targeted advertising, or profiling where applicable;
The right to limit the use and disclosure of sensitive Personal Data where applicable;
The right to appeal a denied request;
The right not to be discriminated against for exercising privacy rights.
Heygo does not sell Personal Data for money. However, certain advertising or analytics activities may be considered “sharing,” “targeted advertising,” or “sale” under some U.S. state privacy laws. You may opt out of such activities where required by law.
To submit a privacy request or opt-out request, please contact us at support@heygo.ai or use any privacy request form made available on our website.
California Notice
If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
Depending on how you interact with Heygo, we may collect the categories of Personal Data described in this Privacy Policy, including identifiers, commercial information, internet activity information, geolocation data, sensitive personal information, and inferences.
We use and disclose these categories for the business and commercial purposes described in this Privacy Policy.
We do not knowingly sell or share Personal Data of consumers under 16 years of age.
You may have the right to limit our use of sensitive personal information where applicable. Sensitive personal information may include precise geolocation, account login credentials, or health-related data depending on the circumstances.
19. Privacy Notice for European, UK, and Swiss Residents
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have additional rights under applicable data protection laws, including the GDPR or UK GDPR.
19.1 Legal Bases for Processing
We process Personal Data based on the following legal bases:
Contractual necessity
When processing is necessary to provide the Services, process orders, manage your account, or perform a contract with you.
Consent
When you have given consent, such as for certain cookies, marketing communications, precise location data, sensitive data, or optional features.
Legitimate interests
When processing is necessary for our legitimate business interests, such as improving products, preventing fraud, securing services, analytics, and certain marketing activities, provided your interests and rights do not override those interests.
Legal obligation
When processing is necessary to comply with applicable laws, regulations, tax requirements, court orders, or legal obligations.
Vital interests or public interest
Where applicable and permitted by law.
19.2 European Privacy Rights
You may have the right to:
Access your Personal Data;
Correct inaccurate Personal Data;
Request erasure of Personal Data;
Restrict processing;
Object to processing;
Withdraw consent;
Request data portability;
Lodge a complaint with a supervisory authority.
To exercise these rights, contact us at support@heygo.ai.
19.3 International Transfers
Where we transfer Personal Data outside Europe, we will use appropriate safeguards required by applicable law, such as standard contractual clauses or other approved mechanisms.
20. Privacy Notice for Canadian Residents
If you are located in Canada, you may have rights under applicable Canadian privacy laws.
We collect, use, and disclose Personal Data with your consent or as otherwise permitted or required by law. Your consent may be express or implied depending on the circumstances and the sensitivity of the information.
You may request access to or correction of your Personal Data by contacting us at support@heygo.ai.
You may withdraw consent to certain processing activities, subject to legal or contractual restrictions. If you withdraw consent, we may not be able to provide certain Services.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If we make material changes, we may notify you by posting the updated policy on our website, sending an email, providing an in-app notice, or using other appropriate methods.
The updated Privacy Policy will be effective as of the date stated at the top of the policy, unless otherwise required by law.
Your continued use of the Services after the updated policy becomes effective means that you acknowledge the updated policy.
22. Contact Us
If you have any questions about these Terms, please contact us at:
Company Customer Support
Email：support@heygo.ai
Website：Heygo.com
Company Legal Name：Heygo，Inc.
Entity Type：Delaware C Corporation
EIN：35-2942903